Uncover key learnings about current and prospective customers to develop strategies to acquire and retain the most valuable customer segments.
The value of members acquired and how that compares to your base
• WHO is buying across discrete value segments?
• WHEN are their purchase decisions being made?
• WHY are they choosing you over available substitutes/replacements?
The value of the customers retained
• WHO is renewing across discrete value segments?
• WHEN are the renewals occurring?
• WHY are renewers re-engaging?
The value of revenue growth from existing customers
• WHO is choosing to leverage additional products/services?
• WHAT is the impact that leverage has on engagement?
• WHEN are purchase decisions made for additional services?