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Commercialization

Delivering growth through strategy and activation built with in field, executional experience

We don’t just build ideas. We set them in motion.



Setting strategy is important, but we know that the most effective strategies are those built with an eye for execution.  Our team is comprised of practitioners – talent with years of in field, executional experience having held high-level roles like yours.  We help our clients elevate their marketing efforts by combining strategy with an overarching executional lens.

Not a “deck for a check” type of company, CMG’s collaborative process ensures your understanding of how to compete and win – by identifying the tactics, resources, budget and channels to make it happen. You’ll walk away with results, and personnel who are better prepared for future initiatives.

Our Approach

Our commercialization approach starts with an outside-in analysis.  We identify what your customers value so that we can understand how to better deliver on their needs and expectations. We merge these findings with an inside-out assessment to ensure that what you deliver to your customers aligns with your company’s business goals.

This hybrid approach is informed by secondary research and in-depth interviews of customers, prospects, executives, key internal stakeholders, and industry leaders to create a tailored and comprehensive strategy.

To transform this strategy into meaningful growth, our team will partner with you on execution, from planning to implementation, to overcoming potential challenges and analyzing in-market results, in order to deliver actionable insights.

 

Proven Solutions