Brand Value and Health Assessment

Benefit from a detailed assessment of overall brand health and its perceived value. Gain the critical insights that help drive the strategies to target prime customer segments with the proper message to occupy the strongest position throughout the customers’ buying journey.

• Brand recall (aided versus unaided)
• Branded search vs. unbranded search

• Do customers have a favorable image of your brand?
• What is your brand associated with?

• On what basis do customers compare brands?
• How does the brand compare against the competition?
• What segments can we target with what message?

• How resistant is the brand to other offerings and pricing changes?
• What is the likely purchase frequency?
• How likely is it that your customers would recommend the brand?

Our Services

  • Brand Awareness
  • Qualitative Research
  • Brand Perception and Positioning
  • Regression Analysis
  • Brand Loyalty
  • Competitive Research
  • Brand-Value Assessment
  • Customer Purchasing Data Analysis
  • Qualitative Analysis
  • Net Promoter Score
  • Web Analytics