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Brand Strategy & Activation

Whether you are looking to create a new brand or revitalize a stagnant one, CMG will partner with you to develop a brand that drives growth through its relevancy, expression of your company’s values and culture, and ability to grow with you and the marketplace.  We take an outside-in/inside-out approach, pairing discovery and insights to drive brand strategy and messaging.

 

Built for activation, we develop integrated internal and external brand launch plans designed to drive employee and customer engagement across all touch points.  Our experienced resources can also provide hands on support to activate launch plans with tactical messaging updates, website rework, internal/external PR, training materials development, etc.

Brand Strategy

Driving Brand Relevancy

  • Brand Evaluation
  • Marketplace and Competitive Assessment
  • Brand Promise, Messaging Platform, Voice & Tone Development
  • Brand Messaging & Guidelines
  • Naming

Activate

Brand Activation

Driving Adoption and Engagement

  • Internal Launch Strategy & Activation
  • Training, Education & Employee Engagement Strategy & Activation
  • External Launch Strategy & Activation