We all want our marketing teams to be winners. Winning in the marketplace. Winning for our organizations. Winning for our team members. To win though, our teams need to be more than competitive – they must be market differentiators.
So how do we differentiate? How do we win? Through a collaborative team mindset that gives us the discipline to prioritize the creation of value for our customers above all else, so that we can realize value for our enterprises. Click here to read more about how the CMOs of 3M, Aetna, and CarMax are winning in their marketplace by developing their agile mindsets.