At the end of the day, the customer is the most important factor in a company’s business strategy. A good go-to market plan should assess every step in your business to ensure quality, consistency and repeat business. Here, we’ve outlined the key factors that make up a solid go-to market strategy.
Whether your company is rolling out a new product, reinventing your brand, or integrating new technology, a solid go-to market plan identifies each step involved with customer engagement. By understanding your target market, identifying channels of production, and developing customer-driven marketing strategies, your company’s marketing plan could drive up record profits.
In the face of new technology and an ever-expanding digital marketing landscape, a go-to market plan is integral to any company’s success. A winning template can help your company plan out each step of the process, from identifying new customers to distribution and customer touchpoints, to the development of new marketing strategies. Think of a go-to market plan the same way you would a business plan, but more focused on the process of offering a sound market solution to delivering your products and services to your customers.
A go-to Market plan is designed to:
- Increase customer awareness
- Increase customer engagement through better customer experiences
- Increase ROI through new marketing strategies
- Reinforce your brand
- Maximize profit by minimizing your workload and service cost
With the underlying customer experience in mind, a company that looks inward at operations and company culture can move up and to the right with a forward-thinking go-to market strategy.
1. Define Your Target Market
When your company designs a new product or service, will the new product satisfy the needs of your customer base, or should you focus on a new target demographic? Market segmentation allows a company to narrow its focus for niche marketing campaigns.
2. Products and Services
Are your products and services priced in-line with competitors? If not, why? It’s a good idea to identify the benefits and advantages of your product by comparing it against the competition. How are these products performing in the market? Be unique. Stand out from the crowd.
3. Channels—Touchpoints and Distribution
The more touchpoints you can use to reach your customers, the better. As a CMO, work with marketing teams to identify the best channels for growth in the following areas:
- email strategies
- retail stores
- mobile apps
- cloud services
- new technology
- and much more
4. Marketing Strategies
At CMG, our go-to marketing strategy is designed to strengthen your company, simplify your delivery process, and satisfy your customers with superior customer experience strategies. We go over every facet of your company’s market strategy with a fine-toothed comb, including:
- brand development and integration
- competition value
- and more
Agile marketing solutions have proven to be one of the most effective forms of fine-tuning a go-to market strategy, and they are three times more likely to expand company worth.
5. Agile for Marketing (A4M™)
At CMG, our Agile for Marketing (A4M™) is a mindset and methodology designed to help your business grow through customer-driven, iterative learning cycles. As part of your Go-To Market plan, A4M™ refines each step of the process through experimentation, measuring results, and setting short-term goals that result in long-term solutions.
A4M™ is designed to build teams that look at every customer touchpoint from within your organization. We develop market solutions, text them, then repeat the process as many times as it takes to reach your goals. At CMG, we sprint to success by working smarter, not harder.
Connect. Engage. Activate.
Let us work with you to mentor, inspire, and help you rise to the challenge of a new digital marketplace. At CMG, your go-to market plan begins and ends with customized branding strategies and our Agile for Marketing (A4M™) solutions.
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Forbes | Marketing Plan Template: http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#6e6d704e3b82
Forbes | Market Segmentation: http://smallbusiness.chron.com/define-market-segmentation-targeting-3253.html
Forbes | Agile Marketing: http://www.forbes.com/sites/jenniferrooney/2014/04/15/applying-agile-methodology-to-marketing-can-pay-dividends-survey/