CMG Partners Blog

The Benefits of Strategic Market Planning

Strategic market planning changes every year as new avenues for growth emerge. Marketing has gone digital, with more than 25% of the ad market generating growth over the Internet. Burgeoning marketing fields such as SEO, social media, and blogging are more vital than ever. More than 61% of Internet users perform product research from home — so it’s important to be present, be relevant, and be on top.

Listed below are ways in which market planning can make a difference for your business.

In the information age, business planning is driven by new trends. Internet advertising makes up nearly 25% of the entire ad market, with 61% of Internet users performing product research directly from home. Companies with strategic market planning success look both inward and outward for the best solutions to making their brands stand out.

A company that pushes in new directions is guaranteed more customers, more money, and greater name recognition when it’s most needed. Market strategy planning is an integral part of a business looking to reach its potential.

Every business wants to be the best and stand-out in crowded, competitive markets. Strategic market planning allows businesses to evaluate, process, and implement changes needed in their business models to stay on top. 25% of the entire ad market is online, with 61% of Internet users researching products from home.

Strategic marketing management consultants work in the trenches with companies to revitalize them from the ground up, helping them reach their marketing potential.

Now more than ever, CMOs are the new profit drivers as they lead their companies to uncharted frontiers. Any business is only as strong as its market strategy. With so many marketing strategy plans to choose from, how do businesses know which one will yield the best results?

Consultants Lead the Way to Better Market Planning

Earning profit means gaining new customers, building brand loyalty, and staying ahead of the competition with as few resources as possible. While this may seem like a daunting task, strategic market consultants define the right plan of action for businesses that need to refine their starting points, as well as for businesses that are already doing well but striving to be even better. Push harder. Push smarter. Succeed.

What is the Best Strategic Market Plan?

A great marketing strategy:

1     Has defined an audience
2     Seeks to understand the customer mindset
3     Collaborates in groups to identify strengths and opportunities
4     Tests marketing strategies
5     Uses the results to optimize performance and drive more business

Strategic market consultants test and re-test their findings to ensure their success. Good planning is part analysis, part experimentation, and part integration.

Moving Up and To the Right the Agile Way

How can you make a difference in your company? If there are changes ahead, get Agile. At CMG, we specialize in Agile for Marketing (A4M), and we help teams empower leadership and transform how the business reacts to changes in the market.

Adopting an agile mindset is the best way to focus on reality-based prioritization and strategic market planning.

Since 1998, CMG has worked with some of the largest media and communications brands worldwide, and generated more than $1B in revenue. How can we bring your ideas to life? Winning is within reach. Contact us and realize your potential!

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