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Agile Marketing

Transforming marketing mindset and methodology to deliver new levels of customer and commercial value

2020 Agile Marketing Series

Whether you’re in the thick of an agile transformation, debating if agility is right for your business, or wondering where to begin, we can prepare you to succeed in 2020 and beyond.

Join us for one or all of the following sessions in the new year to explore or continue your agile journey:

  • Agile Webinar (January 22): A general interest webinar about getting started: how agile looks inside your organization, challenges you may face along the way, and why it’s all worth it for your business and teams
  • Coffee Chat (January 15 and January 28): Two virtual, Q&A drop-in sessions to discuss next steps in your organization’s agile journey, share experiences, or just chat with our agile experts
  • 1:1 Conversation: We’ll schedule time with you for a personal conversation

Turn Marketing Outside In

Something’s wrong. It’s hard to tell which components of product, pricing, processes, martech, and people are misfiring – but your check-engine light is on. Your teams are working as they always have, but the efficiency, innovation, and results just aren’t there.

Even if you do have the right people and pieces, you likely need a new marketing approach. One that empowers you to consistently deliver the only thing that really matters – customer-defined value. That’s agile marketing. And we can help you achieve it by transforming the way you think and work.

However you define value, it comes from your customers. Transform the way you work to place customer value first in everything you do.

Think Agile. Be Agile.

Benefit-oriented marketing just scratches the surface. Agile marketing is a paradigm shift that moves customer value from the intended product of your efforts to the guiding principle of everything you think and do. Adopting this customer-first mindset, agile marketing organizations realize better value for the enterprise, improving performance and achieving market potential.

Evaluate. Implement. Learn. Improve.

Agile marketing makes customer-value delivery the driver of every decision and action across the organization.

Beyond Thinking. Doing.

Thinking agile marketing is one thing. Making it your central nervous system is another. Using a strategic methodology to define value and identifying ways to maximize it, we empower you to bring agile marketing to life throughout your organization. And we take the journey with you. Coaching you on how to change the status quo to help people live and breathe customer-value creation.

Our Approach

Realizing sustainable positive change requires more than a playbook, an all-hands meeting, or some posters in the breakroom. Our team comprises strategic marketing leaders who understand how to execute the agile road map within complex organizations.

Whether you want to dip a toe in and experience wins on a smaller scale, or dive in and fully transform your whole marketing organization, we’ll tailor our five-step adoption process to deliver on your intentions. And we don’t just show you the path and wish you luck – we join and guide you on the journey.

Where do you rank on the agile marketing readiness scale?

Agile Exemplified

Our Expertise. Your Advantage.

Helping clients generate $1B+ in revenue, CMG is one of the first consulting firms to apply agile principles to marketing. We’ve grounded our expertise in research with leading chief marketing officers and agile practitioners to ensure that we continually deliver value. Whether you’re an emerging company or a Fortune 500 organization, we can help you realize the mindset and methodology needed to become customer focused, performance driven, and collaborative.

Our Team

Russ Lange
Certified Agile Leader
CMG Team Photos_ Cropped for Web_0011_Nate1
Nathan Stanley
Senior Manager
Certified Scrum Master
Carlo Mirasol consultant at CMG Partners
Carlo Mirasol
Senior Manager
Certified Scrum Master
Rebecca Santelia
Senior Manager
Certified Scrum Master
Rebecca Kalmbach
Certified Scrum Master
Christian_Knapp_Headshot_CMG (1)
Christian Knapp
Certified Scrum Master

Our Clients

Where do you rank on the agile marketing readiness scale?