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Meet the Team

We are a team of curious thinkers and adaptive doers with expertise in bringing new offerings to market. Our passion for the work, commitment to our clients’ success, and ability to play just as hard as we work sets us apart. Get to know the heart of CMG.

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    Rich Beatty

    Partner

    Rich Beatty

    Partner

    As co-founding partner of CMG, Rich leads consumer-centric marketing programs that change minds, reinforce behaviors, and impact growth.  With over 25 years of consulting and marketing experience, his work in telecommunications includes projects for Sprint Nextel, XM Radio, British Telecom, and Equinox Health Clubs.  Prior to CMG, Rich consulted for the telecommunication industries largest companies.  As a senior manager at MCI, he lead the development of Friends & Family, MCI International, and 1-800-COLLECT.

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    Russ Lange

    Partner

    Russ Lange

    Partner

    A marketer with the mind of an engineer, Russ brings a data-crunching analytical mind to our clients’ marketing efforts through all touch points. As a co-founding partner of CMG, he works to help our clients see the opportunities behind the numbers in order to achieve meaningful results. Prior to founding CMG, Russ worked with a variety of telecom and Internet companies to bring new products and services to market. In addition, Russ had a previous career as an engineer developing high-speed computer systems from which he holds multiple patents in the field of vision and control systems.

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    Mark Chinn

    Partner

    Mark Chinn

    Partner

    Mark brings depth of expertise to his work helping clients realize potential through marketing strategy, execution, and measurement. With over 15 years as a manager, executive, and consultant, he has led companies and supported clients in wireless firms and integrated cable and telecom companies from challenger brands to industry leaders. As a partner at CMG, Mark is a valuable leader working directly with our clients’ senior executives and our own consulting team to bring ideas and people together for success.

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    Mark Schweitzer

    Partner

    Mark Schweitzer

    Partner

    Mark Schweitzer brings 30 years of experience in marketing and product management to CMG and our clients. After several roles at the executive levels of marketing, Mark has really taken to being part of a results-oriented team of consultants focused on creating growth through strategy, intelligence, action, and measurement. Mark understands what CMOs face with the increased focus on digital marketing, data analysis, and speed-to-market. As a go-getter himself, Mark enjoys working with clients who are ready to take action to be more strategic, perform better, and create more growth.

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    Barre Hardy

    Associate Partner

    Barre Hardy

    Associate Partner

    From our office in Portland, Oregon, Barre brings 15 years of experience working with big brands to create results through the development, implementation, and refinement of innovative marketing strategies. With determination, Barre brings a sharp eye and passion to identifying new opportunities, bringing new products to market, and bridging the gap between strategy and technology. She created the firm’s leading Agile for Marketing™ practice and leads The CMO’s Agenda™ which includes in-depth conversations with senior marketers and quantitative insights.

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    Andrea Batey

    Marketing Manager

    Andrea Batey

    Marketing Manager

    Andrea’s experience combining traditional strategic communications with emerging digital trends lends an innovative edge to CMG and its marketing communications efforts. Andrea manages a team of three and helps deliver high-quality content to the media, our clients and prospects. Andrea has a knack for deftly herding multiple projects, business programs, and customer needs. Before joining CMG, Andrea worked in advocacy communications, public relations and stakeholder engagement for local government officials in her home state of Michigan.

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    Lillie Cooper

    Designer

    Lillie Cooper

    Designer

    Lillie is a creative with over 15 years of experience who brings a broad range of skills to CMG. She is striving to ‘Save the World’ with great design and a happy smile; and is such a force that her title here is The Graphics Department. She loves driving brands to the next level by starting a dialogue on every imaginable platform. You can find her in our Durham office, often with her bulldog Monty supervising her style.

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    Kenyon Crouch

    Director

    Kenyon Crouch

    Director

    Kenyon brings our clients a breadth of marketing experience and knack for numbers. He approaches marketing with the mind of a data scientist to mine and analyze Big Data for intelligence and insights on the market, the customer, and the competition. With a background working for such telecom and wireless leaders as Nextel, Sprint and NII Holdings, Kenyon has gained his marketing experience managing areas related to pricing, segmentation and new product opportunities.

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    Randy Delgado

    Senior Director

    Randy Delgado

    Senior Director

    Randy combines an interest in business design with an entrepreneurial approach to marketing. For clients, Randy addresses digital marketing and customer experience strategies holistically, he won’t just answer the question at hand, he thinks beyond the obvious to address underlying needs or underestimated impact. This talent may come from his unique skill set acquired over a non-linear career that includes stints as a consultant, brand manager, and a founder of startups.

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    Geoff Doyle

    Manager

    Geoff Doyle

    Manager

    With a passion for bringing new products and services to life, Geoff has extensive experience working with FORTUNE 100 companies on development of their marketing strategies, new products launches, and external communications plans. For Comcast, he helped launch two national wireless services. Geoff oversees targeted campaigns and works on research and operational analysis for CMG clients. He enjoys working through the details because he knows that often “the weeds” can impact the bigger picture.

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    Brad Capps

    Financial Operations Manager

    Brad Capps

    Financial Operations Manager

    Focusing on the daily financial operations, Brad serves CMG to provide a perspective of the company’s financial well-being. Prior to CMG, Brad held various accounting positions within companies of all sizes including Siemens Industry Inc. He brings a depth of knowledge in Accounting and hopes to broaden his expertise with CMG. Brad earned a B.S. in Business Administration from High Point University and has his M.S. in Accounting from the University of Phoenix.

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    Amanda App

    Senior Manager

    Amanda App

    Senior Manager

    Amanda provides our clients with a full palette of marketing services – from strategic direction to execution. She’s led development and execution of campaign plans lends her creativity to messaging strategies and execution. Amanda’s experience spans digital and traditional communications tactics and she’s always up for a new way of thinking, a new way to reach objectives. Amanda excels at simplifying and organizing complex projects and streamlining complicated programs.

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    Mary Edwards

    Creative Business Writer

    Mary Edwards

    Creative Business Writer

    Mary brings over twenty years of marketing experience to her writing. From promoting the “brick phone” for US West Cellular to touting the technologies of Verisign and Informatica—she’s been there, and written about it. Mary is an active player on our Demand Generation team, shaping our insights and engagement. A staunch extrovert, Mary leads our social and influencer marketing in addition to contributing client messaging and copywriting (when asked nicely).

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    Leah Rios Ewasko

    Director

    Leah Rios Ewasko

    Director

    With over 15 years designing and delivering successful growth initiatives, Leah brings an innovative approach to the way established companies seek new business. She contributes leadership to CMG in her management style and contributions to business development. Leah brings experience on new product development, sales, and client services at FreedomPay. At Colgate Palmolive and Reckitt & Colman, she led growth initiatives for several well-known CPG brands, including Irish Spring, Palmolive, and Woolite.

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    Bader Fazea

    Manager

    Bader Fazea

    Manager

    Bader keeps asking WHY until he puts his finger on the problem. He describes himself as a generalist and problem solver and uses data and systems-thinking to find the best solution. Bader brings an extensive knowledge in business analytics, strategic analysis and data visualization. As a former Data Analyst at a major U.S. Bank, Bader led analytics projects that helped the leadership monitor and predict the performance of the business. Bader has an MBA from Duke University and an MSc in Systems Analysis and Policy Design from James Madison University.

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    Justin Foster

    Consultant

    Justin Foster

    Consultant

    Justin joined CMG from our Summer Internship Program. He’s a graduate of UNC – Chapel Hill with a B.S. in business administration with concentrations in consulting and international business. Justin hit the ground running proving his strengths in designing and articulating market research studies to inform branding and go-to-market strategies. He has a talent for synthesizing data into practical insights that improve our client’s ability to make strategic decisions.

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    Lindsey Gaydosh

    Senior Associate

    Lindsey Gaydosh

    Senior Associate

    Lindsey brings energy and a cool proficiency in process enhancement and management of marketing programs. She approaches multi-faceted national programs and local details with equal skill. Lindsey is able to take marketing objectives from words on a slide to fully dimensional execution and success. She has a knack for finding opportunities before and during a campaign to iterate, improve, and adapt campaigns for the optimal outcome.

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    Lorra Gosselin

    Manager

    Lorra Gosselin

    Manager

    A self-described marketing geek, Lorra is a marketing and communications strategist and facilitator driven to help companies translate business objectives into execution and results. She is a curious thinker and an adaptive doer with extensive experience creatively focusing resources to meet corporate objectives. Her work passions include training, constituency building, commercialization of B2B and B2C programs from the ground up, and designing metrics for measuring impact and process automation.

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    Karl Gustafson

    Senior Director

    Karl Gustafson

    Senior Director

    Karl has 15 years of experience in helping businesses and product lines grow profitably. From his base in Lexington, Kentucky, he applies his intelligence and curiosity to identifying and exploiting market opportunities, overcoming business challenges, and launching new products. Karl’s tenure at CMG has involved developing growth strategy, positioning, strategic partnerships, due diligence, marketing effectiveness, and segmentation. Karl is comfortable working across a range of industries including financial, education, industrial, technology, telecom, and transportation.

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    Kelley Harrison

    Manager

    Kelley Harrison

    Manager

    Kelley is a rock star consultant specializing in building and executing modern, integrated marketing campaigns. Known for exceeding expectations, Kelley keeps things moving for a variety of Comcast and XFINITY clients, while also leading trainings for our core CMG team. Before CMG, she worked at Fraser Wallace Advertising managing marketing campaigns for Ryland Homes and The Residences at CityCenterDC. Kelley also launched local social media campaigns and managed online marketing for major national restaurant brands.

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    Erin Hyatt

    Senior Manager

    Erin Hyatt

    Senior Manager

    Erin is an experienced strategist and much of her work has focused on corporate and marketing strategy, market research and business development. She has worked has worked in both for-profit and not-for-profit organizations and across B2B and B2C sectors including healthcare, professional and financial services and telecommunications. Erin is a certified scrum master and supports the firm’s marketing performance and A4M™ practice to help her clients get the highest impact from their marketing activities.

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    Mike Johnson

    Manager

    Mike Johnson

    Manager

    With his ability to translate complex data and information into meaningful insights and recommendations, Mike is analytical yet creative in his approach to crafting objective-driven strategies. His valuable blend of strategic marketing, brand management, and business analysis experience comes via a diverse set of industries including manufacturing, consumer goods, retail, and media. His work directly drives our clients’ ability to capitalize on growth opportunities as well as operational improvements.

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    Sumeyya Khan

    Director, Head of Talent Management

    Sumeyya Khan

    Director, Head of Talent Management

    Sumeyya brings a career in business and organizational transformation to lead the strategic acquisition, development and retention of CMG’s talent. As a former consultant, she was instrumental in developing our market-leading Agile for Marketing™ practice and worked with Fortune 500 clients on new product launches, process improvement and marketing automation platforms. Sumeyya is both deeply analytical and creative, with a strict customer focus and passion for setting team members up for success. Sumeyya has a B.A. in Economics from Yale University.

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    Renee Lisander

    Office Manager

    Renee Lisander

    Office Manager

    Renee brings a wealth of knowledge and skills to the CMG team; but perhaps her greatest contribution is her ability to make CMG add up to more than the sum of its parts. Starting her career as a technical writer and support staff at MicroStrategy in Washington D.C., she was responsible for developing and commercializing their Knowledge Management program. Renee worked for Duke University’s Global MBA program and coordinating student’s studies, events and school sessions.

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    Judy McMeekin

    Controller

    Judy McMeekin

    Controller

    With her overview of the firm’s operations, Judy is the one who lets us know where we came from, where we are, and, maybe most importantly, where we are going. Before joining CMG, she has served as an accountant for a number for businesses across several of industries, including senior care, pharmacy and marketing consulting. Along with her accounting background, she spent a period of time working as an industrial engineer.

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    Stephen McPhail

    Senior Consultant

    Stephen McPhail

    Senior Consultant

    Stephen shares a rich expertise in marketing analytics and how careful examination of results and opportunities can drive success. Stephen brings more than 18 years of leadership experience in the telecom, cable, and technology sectors across both B2B and B2C markets. He most recently served as VP of marketing, customer insights and analytics, for NII Holdings, Inc. where he was responsible for driving best practices across disciplines for five international markets and 11 million customers.

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    Craig Merrigan

    Senior Consultant

    Craig Merrigan

    Senior Consultant

    Craig is a career marketer with over 20 years of experience across consumer packaged goods, business-to-business, and nearly every marketing discipline. His clients have included telecom, IT, SaaS, energy, and consumer goods companies including Comcast, Republic Wireless, VeriSign, Semprius, Duke University, Eaton, and CloudFactory, among others. Craig also has expertise in entrepreneurial ventures. He advises Sovereign’s Capital and WindLift, and has several entrepreneurial clients in wireless, SaaS, fashion and renewable energy.

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    Nicolina Miller

    Senior Manager

    Nicolina Miller

    Senior Manager

    Nicolina is a leading contributor to the firm’s strategic research and market performance offerings. She constructs qualitative and quantitative market analysis programs and provides executional direction to help her clients realize their potential in the market. Nicolina was instrumental in developing CMG’s market-leading Agile for Marketing™ practice (A4M). She is a certified scrum master and runs our “Agile Readiness Test” to help marketing organizations measure and design their company’s approach to A4M.

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    Nathan Stanley

    Manager

    Nathan Stanley

    Manager

    Nathan is a marketing communications pro who pulls from his past experiences to deliver solutions at the right place and right time for his clients. He came to CMG with eight years of experience working with New York-based advertising giants Young & Rubicam and McCann-Erickson. There, Nathan earned a name for developing strategies that helped big brands adapt quickly in the face of mounting competition and changing industry landscapes.

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    Andrew Struhs

    Manager

    Andrew Struhs

    Manager

    Andrew is an intelligent, curious marketer with skills that range from analysis and pricing to marketing communications and customer programs. Andrew approaches every project with a cool, objective approach that takes in all the pieces as well as the whole puzzle. At his last employer, Dialight Corporation—an LED lighting company serving the industrial lighting market—Andrew helped the company’s transition from a cost-plus pricing strategy to a value-based strategy optimizing customers’ return on investment.

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    Ray Taylor

    Director

    Ray Taylor

    Director

    Ray Taylor is a focused, dedicated marketing pro with a background in product management, strategic analytics, and customer segmentation. CMG clients value his insight and practical guidance gained through more than a decade of marketing leadership roles in subscription businesses such as Sprint, Sirius-XM, and Nextel. Ray brings our clients a unique ability to communicate business needs in the technical language of the IT space, which compliments his experience delivering critical insights to senior leadership teams.

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    Maria Trysla

    Director

    Maria Trysla

    Director

    With over 25 years of marketing experience, Maria heads up our office in Denver and serves our clients there. Her powerful combination of marketing acumen and experience has a direct impact on CMG’s Rocky Mountain clients and beyond. Prior to CMG, Maria was a managing partner at The Marketing Department, the vice president of global marketing for Level 3 Communications, and spent 11 years at Sprint in retail marketing and IP convergence.

JoinTheTeamNew

Join the team

We are a team of curious thinkers and adaptive doers with expertise in bringing new offerings to market. Our passion for the work, commitment to our clients’ success, and ability to play just as hard as we work sets us apart. Get to know the heart of CMG.

Leave a lasting impact

We have brilliant clients: Yahoo!, Ingersoll Rand, Sprint, SiriusXM and Comcast. At CMG, you’ll have an outsized influence on their growth trajectories.

Own the work

CMGers write their own career stories and own big marketing decisions for serious companies.

Create new norms

Our research and execution practices have set the standard for many modern marketing organizations, and we’re constantly developing new ones.

Work with amazing people

Be part of maybe the coolest team anywhere. We’re smart, energetic, approachable and humble. We encourage everyone to pursue their passion projects outside of work, from writing novels to learning code.

Potential Realized.

Since 1998, CMG has collaborated with some of the world’s fastest-moving companies to achieve an uncommon ambition: Potential Realized. Our work has generated over $1 billion in revenue for Fortune 1000 companies. With inventive thinking, collaborative execution and agile response to fast-changing market dynamics, we move our clients up and to the right.

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