Delivering business value is a function of delivering customer value. The financial services industry is no exception. The industry faces the difficult challenge of breaking down internal barriers to more effectively understand and appeal to today’s modern banking customer. Marketing teams in financial services must change the way they work, altering or killing practices that are slowing them down or causing poor service for their customers.
The adoption of agile marketing can help align resources to:
- Deliver superior customer experiences that add value for the customer and the company
- Empower teams to solve problems and make decisions
- Enable teams to learn continually and adapt quickly
With committed leadership and an empowering governance program, leaders will foster the organization’s capacity to be Agile. For companies who truly embrace Agile Marketing, leadership leads by example to support effective omnidirectional communications, clarity of objectives, and speed of learning. With an Agile mindset and methodologies, companies improve at anticipating and addressing both opportunities and threats.
Adopting Agile methods is neither a Herculean endeavor nor a single dash. Rather, it’s a journey of continuous improvement in repeated phases developed to: learn, design, pilot, improve, and scale. In this rapidly changing market, the only way to stay competitive is to foster a dynamic understanding of your customer—and to act on that understanding faster than the rest.
Would you like to learn more? See why financial service marketers are turning to agile marketing or read about CMG’s Agile for Marketing services.