Boost The Impact of Your Marketing Technology
Marketing technology enables marketers to reach customers on their terms. Those that do it right can capture significantly more marketing attributable revenue. However, our research shows that over half of marketers cannot measure how effective their technology is or how much revenue is being left on the table. A good marketing technology strategy should:
Our clients have more than doubled marketing attributable revenue.
No additional marketing technology spend is needed to start. A good strategy identifies and starts with current systems that are under utilized.
Future investments should no longer go to the best product salesman but to the technology that deliberately supports revenue goals.
Our digital world cannot wait for strategies to be bullet proof. A marketing technology strategy must be accelerated and applied in real time.