May 2010
In This Issue
• A Note from CMG Partners
• The CMO's Agenda
• The Marketing Performance Advantage
• Customer Loyalty
A Note from CMG Partners
As the global recession slowly recedes, many businesses are moving their focus from survival back to growth. Investment in finding and capturing growth opportunities is returning. However, during the downturn, the agenda for marketers changed. To meet new demands, marketing's role must evolve to accept greater accountability for its performance.
CMGP has always believed that marketing can and should be a strategic asset. As such, the increased focus on marketing’s accountability is a natural evolution. Read on to learn more about this evolution and its implications, as well as how marketing performance management will be a key differentiator in today’s highly competitive marketplace.
Sincerely,
The CMG Partners Team
The Evolution of the Chief Marketing Officer
To find out how the recent downturn impacted marketing, we went straight to the source, interviewing more than 60 CMOs across a wide range of industries. Through our discussions, a common theme emerged - the role of the traditional marketer is dead. Or, at the very least, dramatically evolving.
We are discussing this finding and its implications during a complimentary webinar on Tuesday, May 25, 2010 at 1:00 p.m. ET. Click here for more information.
Our third round of research is currently under way. If you are a CMO or lead marketer who is interested in participating in this research, please send us a note.
Click here to request a copy of the 2nd Annual CMO's Agenda
Watch the recording of our latest presentation
What's the advantage created in the marketplace for those companies adopting Marketing Performance?
CMGP Founding Partner, Russ Lange, answers this question in Achieving the Marketing Performance Advantage. Listen as he shares the five best practices driving a marketing performance advantage and discusses how and why effectiveness of marketing efforts can be the key differentiator in highly competitive markets.
Download the presentation
Why Measurement Alone Will Not Lead to Better Marketing (as published in AdAge)
In this article you'll learn why companies that have strong performance-driven cultures support the classic adage that "You can't manage (or improve) what you can't measure."
Read the full article
A cross-industry look at the rewards and challenges of customer loyalty
CMGP hosted a panel last Thursday, May 13, 2010 at the Loyalty Lab Client Summit 2010 Chicago moderated by CMGP co-founder, Rich Beatty and comprised of: Scott Lerner, Founder, Sol Elixirs; Jonathan Lange, SVP, Group Account Director, Deutsch, Got Milk? campaign director; and Bryan Shimko, VP of Marketing, HSBC.
We tweeted live during the event prodiving real time updates of the conversation (follow the discussion at twitter.com/cmgpartners).
Some key take aways from the panel include:
- "It's about understanding how my brand can become part of my customers lives rather than being intrusive." - Scott, Sol Elixirs
- "Some of our biggest failures come through social channels. Just because you find something interesting, doesn't mean customers will too. We use these experiences to learn what works." - Jonathan, Deutsch
- "You have to allow customers to self-select and let them tell you how they want to communicate and do business with you." - Brian, HSBC
Check out our blog to read more from the Loyalty Lab panel discussion.
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