May 2008
In This Issue
• A Note from CMG Partners
• How to Achieve Lasting Improvements in Marketing Effectiveness
• CEO as Salesperson
• Hispanic Marketing: Innovative Approaches to Retail Financial Services
A Note from CMG Partners
We"re delighted to bring you the premier issue of Perspectives, a quarterly newsletter containing articles and points of view authored by CMG Partners strategic marketing consulting.
The newsletter aims to share our thinking on a variety of marketing topics with friends and colleagues whose opinions we value. We hope each month’s content will be helpful and thought provoking, and we invite you to read, respond and pass along to others who may be interested.
Below you will find links to the three pieces we are featuring this month. We look forward to hearing your reactions and staying in touch.
Sincerely,
The CMG Partners Team
By Alan Hart, Barre Blake and J. Mark Carr
Marketing leaders should be asking not just how to measure effectiveness today but also how to improve marketing efforts month over month, and year over year. CMG Partners outlines how marketers can commit to continuous improvement and move to a leadership position within their organization.
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By J. Mark Carr
The CEO can sometimes prove to be a valuable asset in the sales conversation while other times serves only to delay or diffuse a deal. Our article takes a look at how to know when the CEO should be invited to the table and how to make the most of the opportunity.
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By Octavio Sacasa and J. Mark Carr
Competition for the Hispanic banking customer is heating up as more retail banks and other financial institutions attempt to tap into this rapidly growing market segment with dedicated initiatives. Our comprehensive analysis identifies challenges and opportunities within this highly valuable market.
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