With over 18 years of cross-industry experience, CMG has been moving businesses up and to the right as the leading agile-ready strategic planning consulting firm. With over $1 billion in growth to show across multiple industries, we work to develop skills for the future. We develop strategic marketing and management plans by adopting an Agile for Marketing mindset and methodologies.
Strategic Planning & Consulting Strategies
From price point allocation to holistic business reorganization, CMG is dedicated to a thorough, personalized consultation strategy that bolsters confidence and helps our clients realize their greatest potential.
Our consultants will help you invigorate your brand to stand up to the competition. Your brand is the first and last thing customers will remember about your company. A perfectly timed brand launch or revamp plan is crucial to success. In 2014, our consultants revitalized the suffering brand of a major telecommunications and technology provider by developing a higher-order brand strategy, centering communications on a unifying purpose, strengthening core customer benefits and providing a clear vision of how to proceed.
Agile for Marketing
Companies that utilize agile planning strategies are three times more likely to increase market shares significantly. Our A4M™ is a mindset and methodology that uses team building and repeated goal setting to sprint to success.
A solid agile approach can better integrate your marketing teams, sharpen the focus on users, and help your teams identify the best data-driven solutions.
A4M™ utilizes four key elements to deliver results:
- Flexible Planning
- Customer-Driven Engagement
- Empowered and Accountable Teams
- Iterative Learning Cycles
Customer perception is everything. Your touch points are direct points of contact with your customers, at faster speeds than ever with cell phones, apps, the internet and social media. We keep businesses focused on the consumer experience and increase productivity through our marketing solutions.
In 2012, we helped a global oil and gas company capture a larger market in the United States by laying out 19 concepts designed to transform the customer’s experience . With our teams working together in the trenches, the oil and gas company's analysts projected a growth of $375 million, which would double the size of their business in the United States.
Our technological and digital integration strategies to pricing strategies are only a few of the ways we can help your company improve its bottom line.
More Strategic Planning Services
- Market Research and Analysis
- Opportunity Assessment
- Trend Forecasting
- Competitive Analysis
- Brand Strategy and Planning
- Growth Strategy
- Digital Strategy
- Portfolio Optimization
- Product Launch
- Go-to-Market Strategy
- Consumer Engagement
- Demand Creation
- Customer Segmentation
- Customer Experience Analysis
- Churn Analysis and Mitigation
- Customer Retention Programs
- Loyalty Strategies
- Cross-sell and Upsell Programs
- Pricing Strategy
- Agile for Marketing
- Marketing Efficiency
- Process Improvement
- Channel Optimization
- Campaign Optimization
Forward-Thinking Solutions | Move Up and to the Right
Our strategic planning consultants are enthusiastic, energetic, and ready to work with your best ideas. We thrive on curiosity, adapt to marketplace challenges and analyze data with proven strategies. Let’s enjoy a genuine partnership and talk today to reach our mutual goal: Potential realized.
Small Business Chronicle: http://smallbusiness.chron.com/importance-continuous-improvement-marketing-22878.html