You imagined it. You created it. And now you're ready to share it with the world...right? The new launch checklist ensures that your newest product not only takes off but inspires innovation and creativity in all areas of your business.
To drive success you need to adopt an agile mindset to customer experience. Top-down strategies don't work anymore. Rather than marketing a new product through customer-facing employees, engage all of your employees to design customer-based solutions.
Your New Product Launch Checklist
Forget those forty-step product launch checklist templates. If your design and testing teams have done their jobs well, there shouldn't be forty things left to do prior to launch! But there are a few things you can't skip over if you want to increase your odds of success.
Step 1: Take a Walk in Your Customers' Shoes
The best way to find flaws or potential roadblocks in your product is to use it yourself. Take it home. Give it to your spouse and friends. Ask their opinions, and see if there are any common themes among your "beta testers." If it doesn't work for you or your friends, it won't work for your customers.
Step 2: Make Sure Your Customers Are Taken Care Of
Your customers are the lifeblood of your business. They have to be able to find your product, buy your product, and get your product once it's been purchased. Where are you selling this new product? Is it easily accessible to your target audience? You may have invented something truly magical, but if it's stuck in the back shelf of a department store or there are other obstacles keeping it from your target consumers, you won't find success.
If there are issues during launch, is your support team ready to help customers with cancels, returns, and technical problems? If you have preparations in place and a customer-centric team, you'll be ready to deal with any challenge that comes your way.
Step 3: Promote, Promote, Promote
Your new product launch should be more than simply another item suddenly appearing on the shelf next to dozens of others. Take a note from Steve Jobs' playbook and make your launch an event. Get the word out about your new product and employ your team members to spread the news about your latest innovation. If no one knows about it, no one will buy it.
Successfully promoting your new product requires strategic branding and a devotion to cross-functional collaboration. CMG is here to help you with every step of your product launch, adopting an agile mindset and methodologies to unleash your market potential and put you ahead of your competitors.