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Marketing Strategy Foundations for Businesses

Are you able to adapt to change and create flexible marketing strategies for your business? Adopting an agile mindset, understanding brand value, and activating CX from within are all crucial ways to grow your business and empower leadership.

Agility

Did you know that if your website takes 250 milliseconds longer to load than your competitor's, people will visit your site less often? We live in a fast-paced world. Every thousandth of a second counts.

Your team needs to be agile to keep up with the constantly changing demands, technologies, constraints, and factors influencing your industry. Agility isn't something that a project either has or doesn't have. It's a mindset, and your whole team needs to be on board. Agile for Marketing (A4M) is crucial to your success as a marketing team and as a company. Our Backlog Series of videos and webinars can help you understand why teams that can't flex won't win.

Brand Values

Brands have several values, but you aren't going to be able to get them all across with a single marketing campaign. If you try, your message will be muddled. Instead, choose one or two of the brand values you want to emphasize in a particular marketing campaign.

Send a clear, direct message to your audience about what your company stands for and what you believe in. This should be a core part of your marketing strategy, regardless of media. Our pragmatic and creative marketing consultants know it can be challenging to identify brand values on a team and leadership level, let alone market those brand values. 

Whether you're trying to present and market your company's brand value or communicate other areas of your business that need cohesive messaging, adopting an agile mindset can dramatically cut down on misdirection because it's based on weeks between concept and delivery versus months. 

Activate CX from Within

1. Get employees on board. 

The best marketing strategies for businesses are the ones that reject the top-down approach to customer experience. CMOs who take on leadership roles and gather CX data from employees are able to provide a true, CX-DNA transformation. Customer experience starts with a change in company culture. Understanding this remarkable concept can dramatically influence any marketing strategy.

2. It's not just what you say; it's how you say it. 

Who are you trying to reach with this campaign, and how are you going to reach them? As communication theorist, Marshall McLuhan, pointed out so aptly, "The medium is the message." The way you say something matters just as much (if not more!) than what it is you're actually saying. You don't just need to know how to reach your customers; you also want to determine the forms of communication that matter most to your target audience.

People care a lot about online reviews. They don't care so much about your e-newsletter (according to this study, at least). Align your brand values and your target audience, and stay agile and ready to adapt to change, and you'll create better marketing strategies for businesses. 

Still not sure where to start? Start with us. We will help you unleash your market potential. 

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