A marketing plan, essentially, is a focused and strategic plan that businesses put in place to help chart the course of success. Before you embark on any marketing endeavor, you should have a solid business plan in place to help rally your company around tangible goals. Marketing strategies are designed to inspire leadership, hold teams accountable, and not just embrace change — but create it.
Why are Marketing Plans Important?
You wouldn't start a business without a solid plan in place, so why should your marketing efforts be any different? Think of marketing plans as roadmaps outlining how your company will reach goals, empower leadership, and track success and failure for future analysis.
How to Develop a Marketing Plan
A good marketing plan can't just be thrown together in a day. When you are starting the planning process, it is important to take stock of your company values, goals, and future aspirations to help guide you through the marketing process.
CMOs know that the best marketing plans should allow enough time to think ahead, but not such a big picture that employees don't see clear actions. Give yourself time to think through a strategy that involves the insights and engagement of all your employees, so you're all marching together toward a common goal and receiving ample feedback from the inside. Entrepreneur.com suggests:
No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on — in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan.
Components of a Marketing Plan
To help you develop your marketing plan, check out these key components, according to Forbes.
- Section 1: Executive Summary
- Section 2: Describe your target customers
- Section 3: Unique Selling Proposition
- Section 4: Pricing and Positioning Strategy
- Section 5: Distribution Plan
CMG Offers Creative Marketing Solutions
Even with the above suggestions, crafting a quality, dynamic, and focused marketing plan can pose a challenge. CMG offers creative marketing solutions from crafting marketing plans to the execution of complex and pragmatic strategies that will help your company reach its highest potential.
Are you in? Let's talk about how we can create a strategic marketing plan together.