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3 Easy Steps to More Effective Customer Engagement

The landscape of business changes every fiscal quarter. Better customer engagement strategies through both traditional and digital marketing can bring record profits, increase productivity by more than 22%, bring efficiency to company organization, and even improve employee health.

Company leaders who explore alternative marketing solutions, focus on customer touchpoints, and refurbish their brands to reach a wider audience can look forward steady gains.

Recently, Forbes Magazine highlighted several unique successes in the landscape of customer engagement through location-based travel apps, social media analytics, simple mobile apps, business intelligence tools, customer feedback initiatives, and delivering video updates. With so many ways to improve business, how do you know where to start?

Here are three easy ways companies are using CE to drive record profits.

1. Expand Touchpoints

It’s one thing to have a well-trained sales associate armed with the latest technology and talking points to provide customer engagement. But why stop there? Customer reach goes beyond the sales floor, right back into the main office. Business leaders should think about every touchpoint to gain a better understanding of how brand opinion works. New strategies lead to results.

Customers form their opinions based on touchpoint experiences with:

  • Customer service
  • Call centers
  • Emails
  • Apps
  • Blogs and content
  • Search engine queries
  • Websites
  • Events
  • Sponsors
  • Packaging
  • Employee engagement

2. Focus on Brand

A good brand strategy is everything. It’s the first and last impression customers associate with a company. Consider hiring strategic marketing consultants to help diagnose opportunities and strengthen your brand. Here are four questions every marketer should be able to answer about his or her brand:

  1. How well is your company brand received?
  2. Is it appealing to a wide audience?
  3. Is the message clear?
  4. Will your long-term customer remain loyal and organically advertise your brand through word-of-mouth?

3. Lead Your Team Through Marketing Strategies

Forget about the top-down approach to CE and customer experience (CxP). Customer engagement starts at home. Every aspect of the company — from the mailroom to the boardroom — is crucial. A CMO should captain the ship, and lead a team that leaves no stone unturned in the quest for productivity. If a business is healthy in all areas, then the employees are more likely to engage actively and more often with customers in a positive manner.

Where to Start

If the new marketing landscape is a frontier, consider CMG the leading explorer in the search for better customer experiences. Every employee’s relationship to the customer is looked at as a crucial touchpoint. We help you build a stronger brand, a more efficient workplace, and happier employees — all dedicated to making every customer engagement worth repeating.

Contact CMG today, and let us help you navigate new frontiers.

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Sources:

i-Scoop content engagement: http://www.i-scoop.eu/content-strategy-customer-engagement/

Harvard Business Review increased productivity stats: https://hbr.org/2013/07/employee-engagement-does-more/

Forbes 6 Strategies to Drive Customer Engagement in 2015: http://www.forbes.com/sites/forbesinsights/2015/01/29/6-strategies-to-drive-customer-engagement-in-2015/

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