More than ever, marketing requires a strategic process with intelligent, data-driven planning if you're going to reap any benefits. From improving customer experience to launching a new product, CMG works with an agile, unified approach to leadership and teamwork. Using Agile Marketing, we help you craft a company marketing plan that aligns priorities to business objectives—so your team can move up and to the right.
Adopting an Agile Approach to a Company Marketing Plan
A company marketing plan is a product-specific, market-specific, or company-wide strategic program that outlines the necessary steps to achieve marketing objectives in a given timeframe.
CMOs and VPs are familiar with the benefits of marketing plans, but applying Agile Marketing practices to creating a marketing plan may be a new challenge.
What's the agile advantage? Today, CMOs have a choice: be agile and adapt to the market by focusing on data-driven tests or follow the status quo and be left behind.
Agile for Marketing (A4M™) represents a mindset and methods that manage change and foster cross-functional collaboration—all instrumental to creating an effective marketing plan. A4M aims to keep reality-based goal setting at the forefront, creating mini projects out of long-term deliverables for continuous improvement and faster response to market changes.
The Rewards and Benefits of Effective Marketing Strategies
There are a variety of benefits that come with designing and implementing a successful company marketing plan, including the following:
• Marketing plans give your company a North Star to follow. When you employ a marketing plan, your goals and expectations, as well as how to achieve them, are clearly outlined.
• Company marketing plans give you a clear, shared path. This direction will help the different elements of your business model work in unison to reach a common goal.
• Planning gives your company an instruction manual for company success. With a solid marketing plan in place, everyone in your business will know exactly what the goals are and what is expected of them to get there.
• Marketing plans help you see the big picture. When you have a flexible but clearly outlined strategy for your company, you're able to stay out of the weeds to focus on major decisions.
The agile advantage is simple: teams are jointly accountable; CMOs and VPs are aligned on priorities; and there's a clarity of mission. People are marching together in the same direction.
Gain a New Perspective on Marketing Strategy
Crafting a solid strategic marketing plan that produces benefits can be a challenge, but at CMG, we say: bring it on. Our dynamic and pragmatic strategic marketing consultants are absolutely dedicated to creating growth through agile marketing, brand building, and strategic development and implementation. Let us be the architects of your next big idea.