Successful businesses need forward-thinking solutions to ensure measurable growth. A simple business expansion plan template can help any growing company move up and to the right.
Great templates outline realistic goals, identify leadership, and help to organize your company into teams that are efficient and motivated. Think of your plan as a roadmap for the next three to five years. As a marketing director or CMO, it's crucial that you know exactly how your teams are communicating. Making sure everyone is on the same page is the best way to survive growing pains.
Organizing your business expansion plan requires clear communication. There are many strategies to help you create a detailed outline for your company that stress the importance of clarity and consistency.
Key Themes in a Business Expansion Plan
Most expansion templates will feature these 10 key plan components:
1. Executive Summary
The executive summary is typically written last, but outlines your whole business plan from start to finish. Keep it simple.
2. Company Description
How does your company stand out from your competitors? Can you clearly communicate your offerings in a way that will resonate with potential consumers? Who are your target clients and industries? Here is where you outline how your expansion will put you at the forefront of the market.
3. Product and Service Description
Continuing from the company description, outline your products and services in detail. Describe how and why they are important and how they benefit your consumer base.
4. Marketing Analysis
Outline your market position and how or why companies in your field are growing. Include details such as facts about your industry, the size of your market, and technology associated with business expansion.
5. Marketing Strategy
What strategies will help you sprint to success? Detail advertising, technology, new product innovations, customer experience and touchpoint strategies, collaborations, and ideas for marketing success.
6. Organization and Management
Is your company structure performing to its potential? A well-organized workplace structure can boost morale, efficiency, and benefits for employees and management alike. What role do you play as a CMO or marketing director in your business plan? Can inter-departmental teams drive up productivity?
7. Daily Operations
Walk through your day-to-day operations. How have they worked? How can they improve as you expand?
8. Financial History
Identify the successful campaigns that have led you to the need for expansion. Detail how these campaigns have transformed your business, as well as how budget cuts or increases have affected your ROI.
9. Financial Plan and Projections
Get funded. Your financial plan should outline:
- 12-month profit and loss projection
- three-to-five year outline on how to retain productivity
- cash flow projection
- estimated balance sheet of expenditures
- cost analysis
This optional section includes information that helps to build the case for your expansion, including:
- cited industry studies
- letters of support
Remember: A great plan should be detailed but not convoluted. You want your financiers, clients, and business partners to have a clear understanding of your vision as your business grows, as well as the best methods you will use to achieve your goals.
How CMG Can Make Your Plan Successful
Put your business expansion plan template to work by partnering with a marketing solutions firm that is driven and dedicated to getting you results. At CMG, our strategic marketing consultants work with you in the trenches to expand your business through branding strategies and our Agile for Marketing (A4M™) solutions. A4M™ is a mindset and methodology designed to help your business grow with customer-driven, iterative learning cycles to reach one goal: Potential Realized. Agile market solutions are three times more likely to expand company worth, according to Forbes.
U.S. Small Business Administration: https://www.sba.gov/writing-business-plan
Small Business Chron: http://smallbusiness.chron.com/create-business-plan-expansion-4519.html