In the fight for relevance, market share, and new audiences, even the most sophisticated companies sometimes need strategic guidance. In 2014, a particularly influential global tech and media company came to CMG with several big challenges. They were looking for ways to better integrate their marketing teams, sharpen their focus on users and make more data-driven decisions.
They had tried a range of operational methodologies in the past, but they had all yielded suboptimal results. The client’s Business Planning and Operations team brought in CMG to help them implement a fundamentally new methodology: Agile for Marketing. Our task was ultimately to improve go-to-market performance across their product lines.