CMG Partners Blog

What is a Point-of-Purchase Display?

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Point-of-purchase displays, such as printed materials, or digital displays, are designed to catch the buyer’s attention when he or she is making a purchase, such as a promotional display at the check-out-line at the grocery store. This is a great way to stay in front of your audience using visually attractive displays.

Point-of-purchase marketing takes over when the customer is already in the store and is ready to make a purchase. How can you take advantage of POP marketing using the most effective form of advertising? At CMG, we believe being adaptable is one of the most important goals in an effective marketing strategy.

A point-of-purchase display is made up of marketing materials placed next to the merchandise the marketing materials are promoting. These items are generally located at the check-out area or other location where the purchase decision is made. Sometimes these are also called kiosks, end caps, or point-of-sale display.

What is the purpose of point-of-purchase marketing?

POP displays and marketing materials draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing has a large impact because it is in place at the very moment that the consumer is making a buying decision.

How We Support Your Marketing Strategies at CMG

Agile for Marketing

Think about agile marketing as a flexible strategy that empowers growth by being open to possibilities. This doesn’t mean there isn’t a detailed plan—setting goals and priorities are a big part of agile. It means your marketing team is set up to evolve and adapt as needed to save time and money, and ultimately be more successful.

Activating CX from within

Time and again we see companies waste money chasing new customers while taking for granted the opportunity to engage the ones they already have. Through our unique focus on customer experience, CMG is able to provide you with a better understanding of the needs and wants of your current customers.

A few of our clients:

We know you want to work with the best. So do we. Here’s a list of just a few of our clients. Visit our website to see who else has partnered with us.

  • Blue Cross Blue Shield
  • BP
  • Virgin Media
  • Motorola
  • Comcast

See for yourself that we’ve got what it takes to help you meet your business goals, right now. Read these case studies to see how we’ve help companies, such as Sprint, get new customers, and retain current ones.

Read more

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Sources:

https://hbr.org/1983/11/better-marketing-at-the-point-of-purchase

http://www.caseinterview.com/strategy-consulting