At CMG, we talk about agile marketing as a new “operating system” for marketing. It seems to be the only phrase that really captures the totality of what agile marketing does to transform the way marketing teams get their work done, deliver on goals, and continually improve.
A question we often hear is about the real differences in working agile versus the way marketing works traditionally. To answer the question – we created this infographic that paints a picture of how agile marketing addresses and solves the top challenges that traditional marketing raises for modern marketing.
Get the big infographic here.
“The three tenets of culture within the Agile operating system are behavior standards, performance management, and rewards. Addressing each of these … “