CMG Partners Blog

3 Beneficial Marketing Strategies

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Companies that use fresh approaches to their marketing strategies make more money and gain more customers. Hubspot’s poll on marketing statistics states that 84% of B2B marketers use Twitter, Facebook, Instagram, and other social media platforms to promote their businesses.

While social media, blogs, and SEO campaigns generate massive numbers for consumer-savvy companies, many businesses will benefit from strategic marketing consultants to increase company efficiency and learn the agile advantage.

The pace of business in the digital age is rapidly changing. Companies can rise above the competition by using the newest trends and marketing strategies. A recent Hubspot poll mentions that 84% of B2B marketers use social media platforms to promote their businesses.

Similarly, SEO leads have a 12.9% more effective close rate than outbound leads such as mail and print ads. 40% of companies also rely on blogs to increase traffic. While online marketing is popular, many companies can find even greater success with the help of strategic marketing consultants.

In today’s marketplace, you have to be fast or perish. Companies that follow new marketing trends and strategies leave their competition behind in the race to the top. 84% of marketers credit sources like blogging, SEO, and social media as having a significant impact on businesses, according to Hubspot’s recent online marketing poll.

Businesses can generate new ideas with the help of strategic marketing consultants. At CMG, we help strengthen marketing through agile concepts, brand targeting, and focusing on the customer experience (CX).

Marketing Strategies to Unleash Your Company’s Potential

At CMG, we have many market strategies that help companies move up and to the right.

Listed below are three of our most revolutionary strategies:

Agile for Marketing (A4M™) 

A4M™ is a transformative process that changes a company culture and operations. Our team works with a company’s marketing team and CMO to improve efficiency, help the customer, and reach performance potential through a data-driven, iterative approach.

This process involves a lot of organization and demands hard decisions be made. We collaborate for a game plan and sprint to results by implementing our findings. Think of this as a lightning round to better marketing. Adopt our agile mindset and let your competition worry about keeping up!

Brand Practice

A great brand is the first thing customers notice, and it leaves a huge impression on them for return business and for self-perpetuating promotion. Our CMG Brand Practice strategy is designed to help clients more quickly and effectively create brands that resonate, inspire, and make the sale.

According to Business 2 Community, 72% of marketers think branded content is more effective than magazine advertising. 69% say it’s better than direct mail and PR.

CX Focus

It’s time to rethink everything you know about your customers. We reject the old top-down method of customer analytics by focusing on the company first. Our strategy involves putting the CMO in a leadership role to design a new DNA structure, or operating system, for your company. Every employee’s input is crucial. Those who promote the new customer experience (CX) stand to grow, and offer insight for a better business model.

A company-first CX model makes your team stronger and helps deliver better products and service to your customers. Stay in the lead with a new customer focus.

Time to Strategize

At CMG, our hands-on approach is geared toward helping your brand realize its potential. Whether you’re looking to embolden a new CX focus, strengthen your brand, or identify agile marketing solutions, contact us today. Your road to success starts here.

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Sources:

Hubspot poll: http://www.hubspot.com/marketing-statistics

branded content: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-01084935#zIQ8a8zUHcTpxY3u.97