It’s no secret that marketing leaders and their organizations are under increasing pressure to demonstrate their value to their businesses, especially in today’s tough economic environment; the effectiveness of marketing efforts can prove the key differentiator in highly competitive markets.

So, what sets successful marketing organizations apart from their less successful peers?  To learn more, join us for our webinar The Marketing Performance Advantage on February 25 where we will share best practices in measuring and managing Marketing Performance that we uncovered from a study among over 400 CFO, CEO and marketing leaders.

There is no question that the science of marketing has grown in importance over the last decade. Just in the last few years, advances in the science of marketing measurement as well as significant changes in communications mediums have transformed the function of marketing and the measurement of its impact on the business. Over the same period, marketing departments are under increasing pressure to defend budgets and more clearly articulate the value they are creating for the organization. The result has been a seismic shift towards the science of marketing and an explosion of interest in marketing measurement.

But has the result been a corresponding improvement in business results?

We found that many of the 400 organizations we surveyed appear to be stuck in the basic tracking and measuring stage of improving marketing effectiveness. And an almost equal number are focused on breaking down barriers to improved performance in areas such as the correlation of measurements and data or incorporating insights into the decision-making process.

We also found that those companies who have fully embraced the concept of Marketing Performance Management have seen a more positive impact by the marketing organization on the business and in turn are more likely to be market leaders. By studying these top-performing companies, we were able to uncover a series of best practices that can be translated across a wide array of organizations to help drive business results.

To learn more, join us for our webinar The Marketing Performance Advantage on February 25 where we will share best practices in measuring and managing Marketing Performance that we uncovered from a study among over 400 CFO, CEO and marketing leaders.

Let’s face it; within too many companies, there is a divide between the sales and marketing efforts that inhibits top performance and dampens business results. Whether the divide is a hairline fracture that largely exists below the surface or is a chasm that contains outright hostility, achieving better alignment and teamwork between these two functions can yield immediate business results. But achieving the best business results means getting the entire organization aligned around goals, strategies and tactics.

Join founding firm partner, Mark Carr, for a discussion with Sales & Marketing Executives International (SMEI) that explores:

• Why the sales and marketing divide exists
• Some best practices for bridging the divide
• How to develop a culture of teamwork versus animosity

When?  4:00-5:00EST

For more information, please click here

Click here to register

CMG Partners hits the road again for an upcoming event hosted by the Fairfield County Chapter of the American Marketing Association (AMA).  This event continues the discussion outlined in the results of a recent research study we jointly conducted with Chadwick Martin Bailey, titled The Marketing Performance Advantage.

We’ll be exploring how organizations approach marketing performance management, including:

• Five best practices of top performing marketing organizations
• Practical examples of tackling tough measurement and performance issues
• How to overcome common barriers to enhanced marketing effectiveness

Please join us on Wednesday October 14th at the Courtyard Marriott in Norwalk, CT from 6:00-9:00PM.

Email to RSVP

For more information, please click here

Many brands talk the talk, spending millions to create compelling marketing campaigns but only a select few actually walk the walk by activating a consistent brand experience that fulfills their brand platform throughout the customer experience.

Hosted by the Business Marketing Assocation (BMA) of Boston, Mark Carr, partner at CMG Partners will present Activate your Company’s Brand next Thursday, June 18th at the Hilton Garden Inn Waltham.

If you’re interested in attending or would like more information, click here

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