It’s no secret that marketing leaders and their organizations are under increasing pressure to demonstrate their value to their businesses, especially in today’s tough economic environment; the effectiveness of marketing efforts can prove the key differentiator in highly competitive markets.

So, what sets successful marketing organizations apart from their less successful peers?  To learn more, join us for our webinar The Marketing Performance Advantage on February 25 where we will share best practices in measuring and managing Marketing Performance that we uncovered from a study among over 400 CFO, CEO and marketing leaders.

The objective of Marketing Performance Measurement and Management is:

To build the marketing organization’s capabilities to measure, learn from, and improve upon marketing strategies and tactics over time — with the goal of ultimately delivering improved business results.

By studying the responses of organizations that are experiencing a positive impact to their business from their Marketing Performance practices, we were able to identify five key best practices.

To learn more, join us for our webinar The Marketing Performance Advantage on February 25 where we will share best practices that we uncovered from a study among over 400 CFO, CEO and marketing employees of companies with 100+ employees interested in measuring the performance of their marketing initiatives.

There is no question that the science of marketing has grown in importance over the last decade. Just in the last few years, advances in the science of marketing measurement as well as significant changes in communications mediums have transformed the function of marketing and the measurement of its impact on the business. Over the same period, marketing departments are under increasing pressure to defend budgets and more clearly articulate the value they are creating for the organization. The result has been a seismic shift towards the science of marketing and an explosion of interest in marketing measurement.

But has the result been a corresponding improvement in business results?

We found that many of the 400 organizations we surveyed appear to be stuck in the basic tracking and measuring stage of improving marketing effectiveness. And an almost equal number are focused on breaking down barriers to improved performance in areas such as the correlation of measurements and data or incorporating insights into the decision-making process.

We also found that those companies who have fully embraced the concept of Marketing Performance Management have seen a more positive impact by the marketing organization on the business and in turn are more likely to be market leaders. By studying these top-performing companies, we were able to uncover a series of best practices that can be translated across a wide array of organizations to help drive business results.

To learn more, join us for our webinar The Marketing Performance Advantage on February 25 where we will share best practices in measuring and managing Marketing Performance that we uncovered from a study among over 400 CFO, CEO and marketing leaders.

Let’s face it; within too many companies, there is a divide between the sales and marketing efforts that inhibits top performance and dampens business results. Whether the divide is a hairline fracture that largely exists below the surface or is a chasm that contains outright hostility, achieving better alignment and teamwork between these two functions can yield immediate business results. But achieving the best business results means getting the entire organization aligned around goals, strategies and tactics.

Join founding firm partner, Mark Carr, for a discussion with Sales & Marketing Executives International (SMEI) that explores:

• Why the sales and marketing divide exists
• Some best practices for bridging the divide
• How to develop a culture of teamwork versus animosity

When?  4:00-5:00EST

For more information, please click here

Click here to register

J. Mark Carr, Partner at CMG Partners, will lead a webinar tomorrow (9/15) for Sales & Marketing Executives International (SMEI) at 4:00PM EST. 

The webinar introduces the concept of adding a “5th P” centered on the customer purchase process into the 4 P’s of go-to-market planning, outlines the key elements of the process view and then uses several case examples of how the use of this added dimension has improved the marketing and sales planning process. 

Participants will learn:

• What the Fifth P is and how it can help sales and marketing to develop more effective strategies
• The warning signs that point to the need for a company to re-visit the Fifth P
• How to apply the Fifth P in sales and marketing planning, including the key questions that Fifth P asks of the other 4 Ps
• Examples of how companies applied the Fifth P, and how it helped re-frame go-to-market strategies

Click here to register

For more information, please click here

The Association of International Product Marketing and Management (AIPMM) announces two CMG Partners Webinars in September:

September 10, 2009
The Lessons of Launch
12:00PM EST
Register Here

September 24, 2009
The Fifth P:  The Buying Process
12:00PM EST
Register Here

J. Mark Carr, Partner at CMG Partners, will deliver both webinars. 

We hope you can join!