How can you move beyond basic tracking and measuring of improving marketing effectiveness and onto seeing benefits to your business. To gain this insight, CMG Partners and Chadwick Martin Bailey interviewed more than 400 participants to see how they are conducting their marketing measurement and management and to better understand the barriers that exist to improved performance. From the results, we have gleaned best practices undertaken by the 25% of respondents who have turned this marketing science into tangible positive results. Full text of the article can be found here with a full report download available following the link.

Here are the top five best practices to gaining a marketing performance advantage that we identified:

1. Foster Senior-Level Buy-In

2. Seek Strategic Alignment

3. Make Targeted Investments

4. Develop Strong Processes

5. Leverage Marketing Performance Beyond Marketing