May 2010 e-newsletter: The Agenda for Marketers has Changed
The latest issue of our e-newsletter, Perspectives, is available online now.
As the global recession slowly recedes, many businesses are moving their focus from survival back to growth. Investment in finding and capturing growth opportunities is returning. However, during the downturn, the agenda for marketers changed. To meet new demands, marketing’s role must evolve to accept greater accountability for its performance.
CMGP has always believed that marketing can and should be a strategic asset. As such, the increased focus on marketing’s accountability is a natural evolution. Continue reading to learn more about this evolution and its implications, as well as how marketing performance management will be a key differentiator in today’s highly competitive marketplace.
- The CMO’s Agenda
- Achieving the Marketing Performance Advantage
- Loyalty, the Holy Grail of Marketing
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