Take a look at a recent press release with findings from our recently released study; The Marketing Performance Advantage.

We partnered with Chadwick Martin Bailey on a survey of 400 companies to explore links between performance and specific marketing management best practices.

Top-line findings included:

• B2B companies and mid-sized firms were both three times as likely as other companies to have no measurement system in place
• 44% of B2B firms report limited or no marketing measurement, twice as many as their B2C counterparts
• Around half of all mid-sized companies reported that they were finding the improving the performance of marketing initiatives a “huge challenge” - twice as many as their larger brethren
• One of the biggest challenges? “lack of data” according to 40%

Tags: Chadwick Martin Bailey, cmb, Marketing Performance, Marketing Performance Advantage, marketing performance best practices, marketing performance management, Marketing Performance Report, Marketing Performance Study, The Marketing Performance Advantage