How well are companies doing at improving their marketing efforts? What sets successful marketing organizations apart from their less successful peers?

These and other questions led us to partner with a like-minded organization, the Boston-based, market-research firm, Chadwick Martin Bailey, to field a landmark study of more than 400 companies. Our goal was to determine some of the key attributes of successful marketing organizations and to understand what marketing practices they employ. The findings, including identification of best practices from top performers, were released today in our white paper The Marketing Performance Advantage.  Stay tuned for more details posted here in the coming days and weeks. In the meantime, check out the press release or visit the Marketing Performance Advantage microsite to download the full report.

Tags: Chadwick Martin Bailey, CMG Partners, Marketing Effectiveness, Marketing Effectiveness Study, Marketing Measurement, Marketing Performance, Marketing Performance Advantage, marketing performance best practices, Marketing Performance Report, Marketing Performance Study, ROMI