J. Mark Carr, Partner at CMG Partners, will lead a webinar tomorrow (9/15) for Sales & Marketing Executives International (SMEI) at 4:00PM EST. 

The webinar introduces the concept of adding a “5th P” centered on the customer purchase process into the 4 P’s of go-to-market planning, outlines the key elements of the process view and then uses several case examples of how the use of this added dimension has improved the marketing and sales planning process. 

Participants will learn:

• What the Fifth P is and how it can help sales and marketing to develop more effective strategies
• The warning signs that point to the need for a company to re-visit the Fifth P
• How to apply the Fifth P in sales and marketing planning, including the key questions that Fifth P asks of the other 4 Ps
• Examples of how companies applied the Fifth P, and how it helped re-frame go-to-market strategies

 

Click here to register

For more information, please click here

Tags: 4 Ps, 5th P, 5th P Purchase Process, 5th P Webinar, CMG Partners Events, CMG Partners Webinar, CMGP Event, Customer Purchase Process, fifth p, Fifth P Buying Process, Go-to-Market, go-to-market strategies, J. Mark Carr, J. Mark Carr CMG Partners, Mark Carr, Mark Carr CMG Partners, marketing strategy, Purchase Process, Sales & Marketing Executives International, sales planning, SMEI