How many new product and service launches fail each year? At launch, at least 1 in 3, despite diligent research and planning ⁽¹⁾.

Successful launches are critical to the success of an organization, so how can you avoid being part of the 33% that never take off?

Disciplined strategic planning and flawless execution are imperative to ensure success. As experienced strategic marketing consultants, we have helped numerous clients across industries successfully launch new products and services into the marketplace.

Our countless experience in this space allows us to “drop in” to an organization and manage complex product launches on tight timelines, a situation I find myself in right now.

I am currently working with a large technology company looking to launch a new service business … in only four months! This tight time frame is not uncommon, but it does bring with it unique challenges that must be anticipated and planned for in advance.

Over the next several months, I will provide updates of how the project is progressing, note any challenges that arise and document all the lessons learned along the way. This inside look into a real project, in real-time, will provide a picture of why some launches succeed and others fail.

This is the first installment outlining my experiences managing this project.

Month 1: Establish Relationships & Set Direction Read more »