May 26th, 2010 in CMGP Events, Marketing Performance, Marketing Strategy, Strategic Marketing | No Comments »
Thanks to everyone who was able to join our webinar, The New Face of Marketing Leadership. We had a great turnout and received several questions from the attendees, which we have answered below.
If you weren’t able to join us for the live webinar, no worries, you can still catch it on demand here, where we share emerging trends shaping the future of the lead marketer and discuss where marketing as a function is headed. If you have any questions after viewing the presentation, post them here and we’ll get back to you with answers.
What should a director or VP of marketing who reports to the CMO take away from this research?
A couple of things stand out. First, CMOs on the path to being a transformative leader, as described in CMO 2.0, need talented people to help them drive change inside the organization as we have talked about. To that end, much of the same apply to theses “lieutenants” in terms of interpersonal skills and alignment with strategy and objectives of the organization. You can take the action plan we have laid out and adapt the essence of it to better support your head of marketing and the initiatives that you are leading.
Secondly, this research can be used with your CMO or head of marketing to discuss where you are as a marketing function and what you as an organization can do to ensure the marketing function is creating maximum enterprise value. You can help foster alignment with business objectives and assist in communicating across the organization to ensure alignment.
Who do you think are successful CMO 2.0s in the marketplace today? Read more »
May 20th, 2010 in Marketing Performance, Marketing Strategy, Social Media, customer loyalty | No Comments »
The latest issue of our e-newsletter, Perspectives, is available online now.
As the global recession slowly recedes, many businesses are moving their focus from survival back to growth. Investment in finding and capturing growth opportunities is returning. However, during the downturn, the agenda for marketers changed. To meet new demands, marketing’s role must evolve to accept greater accountability for its performance.
CMGP has always believed that marketing can and should be a strategic asset. As such, the increased focus on marketing’s accountability is a natural evolution. Continue reading to learn more about this evolution and its implications, as well as how marketing performance management will be a key differentiator in today’s highly competitive marketplace.
In this issue:
- The CMO’s Agenda
- Achieving the Marketing Performance Advantage
- Loyalty, the Holy Grail of Marketing
Want to receive Perspectives in your inbox? Subscribe here!
May 12th, 2010 in customer loyalty | No Comments »
Loyalty, the Holy Grail of Marketing:
A cross-industry look at the challenges and rewards of driving customer loyalty
(We will be tweeting live throughout this event May 13, 2010 at 3:30 p.m. ET at twitter.com/cmgpartners. Follow us to receive real time updates of the conversation.)
“Marketing is about being customer-centric and the first step in driving loyalty is creating attachment,” said Rich Beatty, founding partners of CMG Partners, opening the Loyalty Lab Client Summit panel discussion on April 8, 2010 and setting the tone for the conversation. He went on to explain that “Driving attachment impacts behavior, which drives financial results.”
These two statements lead to the same conclusion … customer loyalty drives financial results. With customer loyalty tied directly to performance of your bottom-line, marketing leaders cannot ignore this critical piece of the marketing puzzle. Read more »
