Let’s face it; within too many companies, there is a divide between the sales and marketing efforts that inhibits top performance and dampens business results. Whether the divide is a hairline fracture that largely exists below the surface or is a chasm that contains outright hostility, achieving better alignment and teamwork between these two functions can yield immediate business results. But achieving the best business results means getting the entire organization aligned around goals, strategies and tactics.

Join founding firm partner, Mark Carr, for a discussion with Sales & Marketing Executives International (SMEI) that explores:

• Why the sales and marketing divide exists
• Some best practices for bridging the divide
• How to develop a culture of teamwork versus animosity

When?  4:00-5:00EST

For more information, please click here

Click here to register

CMG Partners hits the road again for an upcoming event hosted by the Fairfield County Chapter of the American Marketing Association (AMA).  This event continues the discussion outlined in the results of a recent research study we jointly conducted with Chadwick Martin Bailey, titled The Marketing Performance Advantage.

We’ll be exploring how organizations approach marketing performance management, including:

• Five best practices of top performing marketing organizations
• Practical examples of tackling tough measurement and performance issues
• How to overcome common barriers to enhanced marketing effectiveness

Please join us on Wednesday October 14th at the Courtyard Marriott in Norwalk, CT from 6:00-9:00PM.

Email to RSVP

For more information, please click here

How well are companies doing at improving their marketing efforts? What sets successful marketing organizations apart from their less successful peers?

These and other questions led us to partner with a like-minded organization, the Boston-based, market-research firm, Chadwick Martin Bailey, to field a landmark study of more than 400 companies. Our goal was to determine some of the key attributes of successful marketing organizations and to understand what marketing practices they employ. The findings, including identification of best practices from top performers, were released today in our white paper The Marketing Performance Advantage.  Stay tuned for more details posted here in the coming days and weeks. In the meantime, check out the press release or visit the Marketing Performance Advantage microsite to download the full report.

In this special issue of Perspectives, our e-newsletter, get an advanced look at the forthcoming findings gained through two in-depth research studies CMG Partners conducted among more than 450 companies.

CMO 2.0 — Part II of our series on The CMO’s Agenda
This new round of in-depth conversations with 30 additional Chief Marketing Officers (CMOs) reveals the need to redefine the role of the lead marketer. But in order for CMOs to reach this more elevated and transformational role they must be willing to forsake many previously accepted practices and assume greater accountability.

The Marketing Performance Advantage
This landmark survey of more than 400 companies uncovers some of the key attributes of successful marketing organizations and the practices they employ. Those companies that excel at marketing performance management are reaping the rewards by taking a more holistic approach to improvement; both measuring AND managing their marketing performance.