Comments for Perspectives http://cmgpartners.com/blog CMG Partners Blog on Strategic Marketing Fri, 10 Sep 2010 06:03:01 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Nursing an online brand reputation analytics addiction by Ray Lizotte http://cmgpartners.com/blog/?p=858&cpage=1#comment-45 Ray Lizotte Thu, 16 Jul 2009 13:56:52 +0000 http://cmgpartners.com/blog/?p=858#comment-45 Great stuff....... Great stuff…….

]]> Comment on Nursing an online brand reputation analytics addiction by Lee Frederiksen http://cmgpartners.com/blog/?p=858&cpage=1#comment-44 Lee Frederiksen Tue, 07 Jul 2009 16:04:20 +0000 http://cmgpartners.com/blog/?p=858#comment-44 This is a very good"find". Thanks for a great post...lwf This is a very good”find”. Thanks for a great post…lwf

]]> Comment on Creativity needs company by Warren Katz http://cmgpartners.com/blog/?p=960&cpage=1#comment-43 Warren Katz Wed, 01 Jul 2009 19:49:00 +0000 http://cmgpartners.com/blog/?p=960#comment-43 To give another flavor to this story, within CMGP we think of organizational creativity in the broadest sense, not just a function of marketing cleverness. Teresa Amabile, perhaps one of the most prolific studiers of business creativity, has suggested that almost any profession/function can benefit from the (ethical) application of creative thinking (note: you can thank the likes of Enron and Worldcom for the “ethical” distinction required to describe “creative accounting”). Take a look at the Fast Company article based on Amabile’s 6 Myths of Creativity to get a taste for her goal of turning over long-held narrow beliefs about creativity in the workplace: http://www.fastcompany.com/magazine/89/creativity.html To give another flavor to this story, within CMGP we think of organizational creativity in the broadest sense, not just a function of marketing cleverness. Teresa Amabile, perhaps one of the most prolific studiers of business creativity, has suggested that almost any profession/function can benefit from the (ethical) application of creative thinking (note: you can thank the likes of Enron and Worldcom for the “ethical” distinction required to describe “creative accounting”). Take a look at the Fast Company article based on Amabile’s 6 Myths of Creativity to get a taste for her goal of turning over long-held narrow beliefs about creativity in the workplace:
http://www.fastcompany.com/magazine/89/creativity.html

]]> Comment on Marketing to generations by Octavio Sacasa http://cmgpartners.com/blog/?p=947&cpage=1#comment-42 Octavio Sacasa Wed, 01 Jul 2009 13:14:39 +0000 http://cmgpartners.com/blog/?p=947#comment-42 Coincidentally the BBC this Monday published a story on an experiment they conducted to show how technology has significantly altered perceived needs of younger consumers. They simply asked a 13 year-old to give up his iPod for a few days in exchange for an original SONY Walkman, which was introduced 30 years ago. The teenager didn't go into shock but was quite relieved to get his iPod back. Click on the link to see the full story: http://news.bbc.co.uk/2/hi/uk_news/magazine/8117619.stm Coincidentally the BBC this Monday published a story on an experiment they conducted to show how technology has significantly altered perceived needs of younger consumers. They simply asked a 13 year-old to give up his iPod for a few days in exchange for an original SONY Walkman, which was introduced 30 years ago. The teenager didn’t go into shock but was quite relieved to get his iPod back.

Click on the link to see the full story:
http://news.bbc.co.uk/2/hi/uk_news/magazine/8117619.stm

]]> Comment on Don’t forget about Culture by Lee White http://cmgpartners.com/blog/?p=866&cpage=1#comment-41 Lee White Thu, 25 Jun 2009 15:03:32 +0000 http://cmgpartners.com/blog/?p=866#comment-41 Karl I whole-heartedly agree with your points. Any organization that does not recognize the link between internal culture and external perception is deluding themselves. The challenge is how to pro-actively strengthen that internal/external link. I definitely want to continue the conversation we started today the breakfast meeting. Lee Karl

I whole-heartedly agree with your points. Any organization that does not recognize the link between internal culture and external perception is deluding themselves. The challenge is how to pro-actively strengthen that internal/external link.

I definitely want to continue the conversation we started today the breakfast meeting.

Lee

]]> Comment on Starbucks making scents of the customer experience by Ted Hurlbut http://cmgpartners.com/blog/?p=884&cpage=1#comment-40 Ted Hurlbut Fri, 19 Jun 2009 04:24:24 +0000 http://cmgpartners.com/blog/?p=884#comment-40 Starbucks customer experience was,in part, built around the premium price for its coffee (and being able to order soy cappuccino latte's, et al). Now that the bloom is off premium pricing, and conspicuous consumption, the challenge is to rebuild their experience around different values. Stay tuned. Starbucks customer experience was,in part, built around the premium price for its coffee (and being able to order soy cappuccino latte’s, et al). Now that the bloom is off premium pricing, and conspicuous consumption, the challenge is to rebuild their experience around different values. Stay tuned.

]]> Comment on Brand Building through Stunt Marketing by Octavio Sacasa http://cmgpartners.com/blog/?p=847&cpage=1#comment-39 Octavio Sacasa Wed, 10 Jun 2009 14:27:42 +0000 http://cmgpartners.com/blog/?p=847#comment-39 Ironically enough, there was an article in yesterday's Brandweek on how Verizon has a targeted stunt for today in Manhattan: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i388dc3328f74c5ee662d3376b0e1bd8d It's part of a series of stunts that Verizon has planned to reinforce it's 99 cent daily prepaid offering given how prepaid phone plans are becoming more appealing to subscribers: http://www.nytimes.com/2009/02/21/technology/21prepaid.html Ironically enough, there was an article in yesterday’s Brandweek on how Verizon has a targeted stunt for today in Manhattan:
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i388dc3328f74c5ee662d3376b0e1bd8d

It’s part of a series of stunts that Verizon has planned to reinforce it’s 99 cent daily prepaid offering given how prepaid phone plans are becoming more appealing to subscribers:
http://www.nytimes.com/2009/02/21/technology/21prepaid.html

]]> Comment on Segmentation - A Good Recession Strategy? by Do you know your customers? | Perspectives http://cmgpartners.com/blog/?p=479&cpage=1#comment-38 Do you know your customers? | Perspectives Mon, 01 Jun 2009 19:01:29 +0000 http://cmgpartners.com/blog/?p=479#comment-38 [...] was the focus of an article published today in AdAge, and something we’ve spoken about in recent blog postings and published [...] [...] was the focus of an article published today in AdAge, and something we’ve spoken about in recent blog postings and published [...]

]]> Comment on The Human Library by Twitted by cmgpartners http://cmgpartners.com/blog/?p=816&cpage=1#comment-37 Twitted by cmgpartners Tue, 12 May 2009 20:43:47 +0000 http://cmgpartners.com/blog/?p=816#comment-37 [...] This post was Twitted by cmgpartners - Real-url.org [...] [...] This post was Twitted by cmgpartners - Real-url.org [...]

]]> Comment on When times are tough, build share. by Getting the work done when you need it: Driving growth in a tough economy | Perspectives http://cmgpartners.com/blog/?p=622&cpage=1#comment-36 Getting the work done when you need it: Driving growth in a tough economy | Perspectives Fri, 08 May 2009 14:00:25 +0000 http://cmgpartners.com/blog/?p=622#comment-36 [...] and reduced budgets. Marketing is afterall a key source of growth for companies. And as I noted in an earlier posting, now is the time to invest in marketing - not lose your voice in the [...] [...] and reduced budgets. Marketing is afterall a key source of growth for companies. And as I noted in an earlier posting, now is the time to invest in marketing - not lose your voice in the [...]

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