Success will be the result of how your teams work together leveraging technology smartly to experiment, learn, and measure impact on the market. CMG had four consultants at last week’s MarTech Conference in San Francisco. Our associate partner Barre Hardy was on an Agile Marketing panel with Scott Brinker and consultants Randy Delgado, Andrew Struhs, and Tarun Thapar also attended. It kicked off with the release of the ultimate eye chart, Scott Brinker’s new “Marketing Technology Landscape” with more than 3800 providers, almost double 2015.
“Being at MarTech was like drinking from a fire hose,” said Randy, senior director. “The year-on-year growth and the sheer number of providers is incredible. Many conversations revolved around how to keep up.” The four had conversations with vendors and marketers who are trying to make sense of the overwhelming scope of possible martech solutions. They came away with three key insights: